When it comes to your business’ social media accounts you could be making seven mistakes that are really hurting your goals.
Here are the seven things you need to stop doing:
Only showing the business side of your business
Show your customers the ‘ins and outs’ of your business. This includes pictures of your employees, the Christmas party, and more!
Not using video
Video seems so intimidating these days, but with some incredible (and free) online resources you can create videos that are eye catching and fun! Start implementing video and you’re going to be impressed!
Posting whenever you have a free minute — which is rarely
Posting to all social media channels should be done daily with different content each and every day.
Posting the same exact content on the same channels the same day
Every social media channel has a different kind of audience. Are you putting out content that relates to them? You can share the same content on all the channels if you want, but switch up which days you post to each channel.
Not reusing old content
Stop trying to reinvent the wheel over and over again. If you have a blog post that did really well, use it again! When you use it and how you use it is key.
Not staying with a consistent brand
On social media branding is more than just your logo and colors. It’s how your pictures look, how your videos are put together, and more. Keep consistent branding across all platforms.
Your profile picture is of a logo
People want to see people. Your profile picture is the first thing they see so make sure it’s something that allows them to put a face with the name.
These sound like easy things to master and really take on, but social media can be intimidating. Maybe you just don’t have the time to do it all. Maybe you just want this task taken off your ‘to-do’ list. Roan is here to help you with anything social media. We specialize in social media consultations, social media marketing, and content creation. We make you look good and take all the work out of social media. Click below if you’re looking to get more out of your social media channels.
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