About Roan Marketing

The story behind Roan.

In the heart of Eastern Iowa, Roan Marketing was born from a pivotal moment in the life of a social media manager.

After two years working in social media at a car dealership, Kellie was called into her office manager’s office. He looked her directly in the eyes and asked why she wasn’t doing something she was passionate about. The office manager called her out on her bull. It was clear her passion was not cars.

Inspired and liberated, Kellie came face to face with a hard decision. To keep working her 9-5 and let her dreams go. Or to return to her first love, agriculture. And so the seeds of her entrepreneurial story were sown. And Roan Marketing was born.

Over the last 7 years, Roan Marketing has helped over 40 businesses, representing a full spectrum of ag businesses from nationally recognized brands to local mom-and-pop farms. Through modern marketing excellence, creative strategies, and captivating storytelling, Roan’s mission is to help more ag businesses reach more people. Fueled by a love of ag, you won’t find a more passionate and dedicated team.

Mission Statement

Ag is our passion. Marketing your ag business is our mission. We feel most alive when we are helping agricultural brands flourish so that together, we can provide a growing population with products they trust and enjoy.

VISION

Roan’s vision is to become a full-service marketing agency, powered by a small and mighty team of contractors, helping Ag businesses flourish and spread their mission and message through marketing excellence.

Kellie Lasack

Roan Marketing CEO

Kellie is an Iowa farm girl who was raised on meat, potatoes, and hard work. Being raised on a cow/calf operation taught her many things in life, most significantly, sometimes you have to get creative. Whether stacking the square bales in the barn, sorting out one cow from 70, or getting her dad to see her way, creative problem-solving was mandatory. It wasn’t long into her teens that she discovered agriculture was her first love and creativity was her genius and gift. These two combined led her to Iowa State University where she graduated in 2012 with a Bachelor of Science in Agricultural Communications and Advertising.

Fun Facts: Enneagram 2. Won’t leave the house without perfume.
Obsessed with the color green. Loves cattle, cats, and cowboy boots.
And has a side of stubborn.

Brittany Gail Etheridge
Growing America
Working with Kellie has been one of the greatest pleasures of our business. She works diligently to make sure the project is completed with excellence. She is such a joy to work with and know. Surrounding yourself with great people that care is one of the best things you can do in life and business. I would hire Kellie over and over. Thanks Kellie!
Derrick Peterson
Maxx Turf
Kellie helped us do some updating to our company logo. I was very impressed by the variety of options and speed that she worked. She did a great job and I would recommend her! We'll be coming back for some other work.
Darrick Hall
Jones County Farm Bureau
I have worked with Kellie at Roan Marketing for the past 5 years. She has always been professional and creative in marketing our event. Her organizational and marketing skills are top notch.
Stephanie Schnell
Hopkins Insurance
Kellie did a great job getting the Google Business Accounts organized and QR codes working for Hopkins Insurance. She was easy to work with and we appreciated the time she took to listen to our needs and answer all our questions.
Jen Fischer
Moleaer
It's been great working with Kellie from Roan Marketing and Communications. She provides great copywriting services, helping us write compelling press releases for our trade shows.
Mark Hotvedt
Iowa Farm Bureau
We have a public relations event in its third year. Adding Roan Marketing and Communications this year made it more successful by increasing visibility, participation, and impact. Kellie brings a level of enthusiasm and talent that allowed us to grow our event!